My Experience at the 11th Global Executive Assistant Summit in Dubai

The story behind the numbers - how to tell the data Story. Keynote in Dubai, June 2023

On June 8th, I’ve marked a significant milestone in my professional journey.

I had the incredible opportunity to speak at the 11th Global Executive Assistant Summit, held in the vibrant city of Dubai.

Organized by vonlanthen Group, this summit was more than just an event; it was a platform for learning, exchanging ideas, and creating lasting professional relationships.

As a speaker, my chosen topic was “The Story Behind the Numbers.” The aim of my keynote was to underscore the importance of understanding and presenting complex business data, especially to those who are not data-oriented.


The world of data can often seem daunting to many, and my goal was to demystify this world, showcasing that data, when correctly interpreted and communicated, can tell compelling stories.


I enjoyed the rich and insightful discussions that followed my keynote. The participants, executive assistants from various international companies, play crucial roles within their organizations. They often find themselves bridging the gap between raw data and strategic decision-making. It was inspiring to hear their perspectives and experiences in transforming abstract numbers into actionable insights.

Dubai, with its blend of traditional roots and futuristic innovation, served as a delightful backdrop for this global summit. The city’s dynamic energy and the unexpected surprises it offered greatly enriched my experience.


One of the invaluable outcomes of the summit was the opportunity to connect with a diverse group of professionals. These relationships have the potential to foster future collaborations and contribute significantly to my ongoing professional journey.

Now, reflecting on the summit and my keynote, it’s clear that there’s an immense need for skills in deciphering complex business data and communicating it effectively. With this in mind, I have developed a workshop specifically designed to address these topics.


The workshop aims to equip professionals with the tools and knowledge needed to unravel business data’s intricacies and communicate their findings effectively, even to a non-data audience.


In closing, I extend my heartfelt thanks to the vonlanthen Group for hosting such a successful event.


The 11th Global Executive Assistant Summit in Dubai left me with newfound knowledge, professional connections, and cherished memories.

I am eager to share the insights and experiences from my keynote through my workshop and excited to see how this shared knowledge can further the narrative of “The Story Behind the Numbers”.

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