
Storytelling with Data
Facts! Statistics! … and Storytelling?? By Jude Barak & Linda Gross What is all the buzz about stories and why do we need them? Stories
Tell them what it means before you show the numbers. A wall of figures makes people freeze, so do the interpreting for them and lead with the conclusion. The detail can wait in the appendix.
The simplest one that makes your point in about five seconds. Skip the 3D pie charts and clever graphs. If a chart needs studying, it belongs in the backup, not on the main slide.
Yes. Executives do not want to redo your analysis, they want the business consequence of it. We translate raw metrics into what it means and what to do, which is usually what gets a budget approved.